We all know that 1 in 3 American adults is at risk for kidney disease and 1 in 9 have kidney disease and most don’t know it. As advocates affected by kidney disease, many of you raise awareness every single day about kidney disease, risk factors and the importance of getting tested. Yet, kidney disease doesn’t often get top billing as do other health conditions. Throughout the month of March, the National Kidney Foundation raised awareness through a multitude of ways. One particularly visual activity was turning buildings, landmarks, and even a health insurance company orange (NKF brand color) to raise greater awareness about kidney disease.
Orange lit up cities coast to coast! Check out some of the photos below.
NKF also partnered with Aetna to educate the public and engage Aetna employees in over 40 offices in kidney disease awareness activities. Aetna even turned their logo orange (which is normally blue) for the entire month of March!
On World Kidney Day, NKF staff in New York also went orange on the plazas outside popular national morning shows, including Today and Good Morning America.
Thanks, advocates, for all you do year-round. Orange you glad we spread the word during National Kidney Month? Looking forward to an even bigger and better celebration next year!
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Read this awesome story about my Uncle Tim. He’s a pool-repair guy in Arizona. During a routine call he met a complete stranger that needed a kidney. So, he donated his: http://www.azcentral.com/arizonarepublic/news/articles/2012/02/14/20120214roberts0215-pool-repair-guys-act-faith-lifeline.html
Hi Josh, Thank you for sharing the story of your Uncle Tim! What an amazing man!
Constituent Services Director
National Kidney Foundation